Everything you need to source smarter on Amazon
SKUBrite is an Amazon Solution Provider that connects your supplier catalog to Amazon’s marketplace data — giving you the match scores, analytics, and listing tools you need to source, list, and grow confidently.
Three-tier fuzzy matching — not just a barcode lookup
Most tools stop at UPC lookup. SKUBrite goes further: after finding a candidate ASIN, it scores title similarity, brand match, and perceptual image comparison — then combines everything into a single 0–100 confidence score so you know exactly how certain each match is.
- UPC / EAN / GTIN primary lookup via Amazon SP-API
- Title fuzzy match at 75%+ similarity threshold
- Brand & MPN cross-reference scoring
- Perceptual image hash comparison
- Single weighted confidence score (0–100)
- Score ≥ 80 = high confidence; < 60 = manual review flag
Any supplier file format — zero reformatting
Every supplier names their columns differently. SKUBrite’s column auto-detection reads your file exactly as-is: exact name match first, then fuzzy match at 75% similarity, then keyword scan. Most real-world supplier files are detected perfectly without touching anything.
- CSV, TSV, pipe-delimited (|), semicolon-delimited (;)
- Excel .xlsx — no conversion required
- Detects: UPC, title, brand, cost, SKU, MPN, image URL, qty, weight, dimensions
- Saved supplier profiles for repeat suppliers
- Manual column override on Pro & Enterprise plans
- Drag-and-drop upload or browse to select
BSR, dimensions, and live product details — in one place
SKUBrite pulls everything Amazon exposes for each matched ASIN: Best Seller Rank with category, product dimensions and weight, unit count, Buy Box price, and item type. Live fee analysis runs on demand to give you the actual margin before you commit.
- Best Seller Rank + category (e.g. #312 in Batteries)
- Product dimensions: length × width × height, item weight
- Unit count and capacity
- Live Buy Box price and active offer count
- FBA fee estimate and net margin calculator per ASIN
- ASIN with direct Amazon product link
Watch results stream in real time — no refreshing
The activity log streams every step as your job runs: file parsed, columns detected, batches queued, rows matched. Results appear in the table as they complete. Multiple jobs can run simultaneously without interfering with each other or with other users.
- Real-time activity log with timestamps
- Progress bar and live row-by-row results
- Full job isolation — concurrent users never interfere
- Failed rows surface clear error messages
- Jobs persist after logout — return to completed results any time
- Filter results by minimum match score, category, or margin
One-click Excel export ready to use immediately
The export preserves every column from your supplier file and appends all Amazon data SKUBrite found. Scores are color-coded green/amber/red, the header row is frozen, and column widths are auto-fitted. Drop it straight into your sourcing spreadsheet.
- All original supplier columns preserved
- ASIN, match score, image URL, Buy Box price
- BSR, category, dimensions, weight, unit count
- FBA fee estimate and net margin per row
- Score column color-coded (green / amber / red)
- Frozen header row & auto-fitted column widths
Your full Amazon inventory — synced and searchable
SKUBrite syncs your complete Amazon product catalog through the SP-API, giving you a searchable inventory dashboard with live pricing, listing status, and fulfillment method for every ASIN you sell. Filter by status, channel, stock level, or fulfillment type in seconds.
- Full Amazon catalog sync via SP-API
- Filter by Active, Inactive, Suppressed, FBA, Merchant Fulfilled, In Stock
- Import live Buy Box and listing prices from Amazon
- View listing price, Buy Box price, and ASIN side by side
- Sync log with timestamp, product count, and status per run
- Direct link to each product on Amazon
List products and fix suppressed listings — without leaving SKUBrite
Push matched products directly to Amazon as new listings using the Listings Items API. When Amazon suppresses a listing due to missing fields or policy issues, SKUBrite diagnoses the problem, pre-fills the correct data from your supplier catalog, and submits the fix in one click.
- One-click listing creation from matched catalog data
- Bulk listing push with pre-populated Amazon attribute fields
- Suppressed listing detection with automatic issue diagnosis
- Pre-filled fix forms using supplier and Amazon catalog data
- Stranded inventory identification and resolution workflow
- Push validation before submission to prevent errors
Scan a barcode, get a sourcing decision instantly
The built-in barcode scanner lets you look up any product by UPC directly from the app. Pair it with Live Fee Analysis to get real-time FBA fees, Buy Box price, and net margin for any ASIN — ideal for trade shows, warehouse walks, or any situation where you need a fast decision.
- UPC barcode scanner built into the web app
- Instant ASIN lookup and match score on scan
- Live FBA fee estimate using Amazon’s current fee schedule
- Real-time Buy Box price and active competitor offers
- Net margin calculation based on your entered cost
- Works on any device with a camera — no hardware required
See exactly what customers search for — before you buy
Using Amazon Brand Analytics (available to Brand Registry sellers), SKUBrite pulls the top search terms customers use to find each matched ASIN. You see search frequency rank, click share, and conversion share per keyword — so you know which products have real, measurable demand before placing a purchase order.
- Top search terms per ASIN from Amazon’s Search Terms Report
- Search frequency rank for each keyword
- Click share and conversion share by search query
- Add-to-cart and purchase metrics by keyword
- Full search funnel: impressions → clicks → cart adds → purchases
- Product opportunity research based on search demand signals
Know what customers buy alongside your products
SKUBrite uses Amazon’s Market Basket Report to show which products are most frequently purchased in the same transaction as each ASIN. Combined with Search Catalog Performance data, you see which competitor ASINs customers viewed on the same day — so you can price and position your listings to win.
- Frequently bought together products from Amazon’s Market Basket Report
- Competitor ASINs viewed same-day (Search Catalog Performance Report)
- Buy Box price vs. your supplier cost — net margin estimate
- Active FBA and FBM seller count per ASIN
- Buy Box ownership — brand vs. third-party percentage
- Price trend signals to flag volatile or dumped listings
Source products customers keep coming back to buy
SKUBrite surfaces Amazon’s Repeat Purchase Report so you can identify ASINs with loyal, returning customers. Paired with Brand Analytics demographic data, you see who is buying each product — enabling smarter inventory planning, listing copy, and ad targeting decisions.
- Repeat purchase rate per ASIN from Amazon’s Repeat Purchase Report
- Unique vs. returning customer breakdown
- Average days between repeat purchases
- Subscribe & Save eligibility signal
- Buyer age, household income, and geography from Brand Analytics
- Audience insights to guide listing content and advertising targeting
Rate
Between Orders
Age Group
SKUBrite connects to your Amazon account only with your permission through Amazon’s secure login. Your data is used exclusively to power the features above — never shared with other sellers, never sold, and never used for anything beyond your own account. All credentials are encrypted. You can disconnect SKUBrite from your Amazon account at any time in Seller Central → Apps & Services → Manage Your Apps.
See these features on your own supplier file.
7-day free trial — no credit card required.