Built by a seller,
for sellers

It started in 2012

I got into Amazon selling the same way most people do — trying to make extra income. Dropshipping was the model at the time, and like every new seller I started by hand-picking products from supplier catalogs, copying ASINs one by one, and guessing at whether the numbers made sense.

The guessing was the problem. There was no fast way to know if a supplier's 12-digit UPC actually matched the Amazon listing, whether the product was selling, or what the competition looked like. You just listed it and hoped.

10,000 products. Four or five months.

From day one in wholesale I was dealing with supplier catalogs with thousands of products. The process was exactly what you'd expect: open the catalog, copy a UPC, paste it into Amazon, check the listing, check the BSR, check the price, note it in a spreadsheet, repeat. Working through a 10,000-product catalog this way took four or five months of part-time work.

Halfway through, I often realized I had no idea if the match was even correct — Amazon's search doesn't always surface the right listing for a barcode, and I'd already invested weeks in data I couldn't trust.

The tool I wished existed

In 2023 I started building a private version of SKUBrite for my own sourcing work — one goal: turn a three-month process into something I could run before lunch. The core of it is match confidence — a real 0–100 score per row that combines UPC lookup, title similarity, brand, and image matching so you don't just get an ASIN back, you know how certain the match is.

Everything else followed from that. BSR, dimensions, category, export — the data sellers actually need to make a sourcing decision, all in one Excel file.

In 2026, after using it privately for three years and watching other sellers struggle with the same problem, I decided to open it up as a proper product. SKUBrite launched publicly with the same core engine, rebuilt as a full SaaS platform.

Built on Amazon's official API

SKUBrite uses Amazon's Selling Partner API (SP-API) — the same authorized data connection that Amazon's own tools use. We don't scrape Amazon pages, we don't guess, and we don't cache stale data. Every job queries Amazon directly, which is why you get real-time BSR and accurate ASIN data rather than results that were accurate two weeks ago.

This matters because it means the data you export is the data Amazon has right now.

Where we're headed

SKUBrite is still in active development. The roadmap includes direct supplier integrations, price alert monitoring, and historical BSR tracking. But the core mission doesn't change: give wholesale and arbitrage sellers the confidence to act on catalog data instead of guessing at it.

If you've spent time in a spreadsheet doing what this tool does, this was built for you.