No results found. Try a different search term.
SKUBrite helps Amazon sellers identify which products from a supplier's catalog are already selling on Amazon — and whether the margins make sense to stock them. Instead of manually searching each product, SKUBrite matches thousands of supplier SKUs against the Amazon catalog in minutes, scores each match by confidence, and surfaces the best opportunities.
💡
What you need before starting: An active Amazon Seller Central account (Individual or Professional) and your supplier's product catalog as a CSV, TSV, or Excel file.
Creating Your Account
- Go to skubrite.com and click Start Free Trial.
- Enter your name, email address, and a password (minimum 8 characters).
- You will receive a confirmation email — click the link to verify your address.
- Sign in to the SKUBrite app at app.skubrite.com.
📌
Your free trial gives you full access for a limited period. No credit card is required to start.
Connecting Your Amazon SP-API Credentials
SKUBrite connects to Amazon's Selling Partner API (SP-API) to retrieve live product data, fee estimates, and competitive pricing. This requires a one-time setup in your Amazon Seller Central account.
Why is this required?
SP-API is Amazon's official data access system. Without it, SKUBrite can still match products by UPC, but cannot pull live Amazon data such as the current Buy Box price, FBA fees, or product dimensions. Connecting SP-API gives you much richer, more accurate results.
Step-by-step setup
- In SKUBrite, go to Settings in the left sidebar.
- Click How SP-API Credentials Work to expand the setup guide.
- Log in to sellercentral.amazon.com and navigate to Apps & Services → Develop Apps.
- Create a new app or select your existing developer profile. Note your Client ID and Client Secret.
- Under IAM, create an IAM user with the AmazonSPAPIRole policy. Copy the Access Key ID and Secret Access Key.
- Go to Authorize an Application in Seller Central and generate your Refresh Token.
- Paste all five values into the Settings page in SKUBrite and click Save Settings.
- Click Test Connection to confirm the credentials work.
💡
You can run match jobs without SP-API credentials — SKUBrite will match by UPC and score by title similarity. SP-API adds live pricing, fee, and BSR data to your results.
The Dashboard is the first screen you see after signing in. It shows all your match jobs, their current status, and summary metrics so you can quickly see where opportunities are.
KPI Cards
At the top of the Dashboard are four summary cards showing aggregate numbers across all your jobs:
| Card | What it means |
| Total SKUs Processed | The total number of supplier SKUs across all completed jobs. |
| Matched Products | How many SKUs were successfully matched to an Amazon listing. |
| Match Rate | Percentage of SKUs that got a match. A rate above 60% is strong; below 40% may indicate the supplier uses non-standard UPCs. |
| Jobs Run | Total number of jobs you have created. |
Job List
Below the KPIs is your list of all jobs, newest first. Each row shows:
- Job name — the supplier file name or custom name you gave it
- Status badge — PENDING, RUNNING, DONE, or FAILED
- SKU count — how many products were in the file
- Match rate — percentage matched for that job
- Date created
Click any row to jump directly to that job's results. Jobs with a FAILED badge will show error details — usually an issue with the supplier file format.
Column Mapping & File Preparation
SKUBrite accepts supplier catalogs in CSV, TSV, or Excel (.xlsx) format. The file should contain at least these columns:
| Column | Required | Common names |
| UPC / Barcode | Required | UPC, GTIN, EAN, barcode, upc12, ean13 |
| Product Title | Required | Title, Product Name, Item Name, Name, Description |
| Cost / Price | Optional | Cost, Price, Wholesale Price, Unit Cost |
| SKU / Item No. | Optional | SKU, Item Number, Part Number, MPN |
| Quantity | Optional | Qty, Quantity, Stock, In Stock |
| Brand | Optional | Brand, Manufacturer, Vendor |
💡
Column names don't need to match exactly — SKUBrite auto-detects columns using fuzzy matching. "Product_UPC_Code" will still map to the UPC field.
Creating a New Job
- Click New Job in the left sidebar.
- Drag and drop your supplier file onto the upload area, or click to browse.
- SKUBrite detects the file format automatically. You will see a column mapping preview.
- Review the detected column mapping. If a column was not detected correctly, use the dropdown to select the right one from your file's headers.
- Configure the job options (see below).
- Click Launch Job.
Job Configuration Options
| Option | What it does | Recommendation |
| Skip Buy Box Winners | Excludes products where Amazon itself holds the Buy Box. You can't easily compete with Amazon on these. | Leave on for most catalogs |
| Min Match Confidence | Only include results above a certain confidence score (0–100). Higher = fewer but more certain matches. | Start at 60; lower to 40 if your catalog has short or inconsistent titles |
| Supplier Profile | If you have a saved column-mapping profile for a supplier, select it here to skip manual column review. | Save a profile after your first job with each supplier |
Monitoring a Running Job
Once launched, click Live Job in the sidebar to watch the job in real time. You will see:
- A progress bar showing how many SKUs have been processed
- Running totals for matched, unmatched, and skipped products
- Live log entries for each product as it is processed
- Estimated time remaining
Larger files take proportionally longer — 10,000 SKUs runs for about 80 minutes; 25,000 SKUs takes roughly 3–3.5 hours. You can safely close the browser and come back at any time — the job continues on the server.
The Match Confidence Score
Every matched product receives a confidence score from 0 to 100. This score reflects how certain SKUBrite is that your supplier's product and the Amazon listing are the same item. It combines:
- UPC match — exact barcode match is the strongest signal (contributes ~50 points)
- Title similarity — how closely the product names match (up to ~25 points)
- Image similarity — visual comparison of product photos (up to ~15 points)
- Brand match — whether the brands match (up to ~10 points)
Match Tiers
| Tier | Score | Meaning | Action |
| Exact | 90–100 | UPC matched and all other signals confirm it. Very high confidence this is the same product. | Act on these with confidence. |
| Strong | 75–89 | UPC matched or very strong title/image match. Minor discrepancy in one signal. | Spot-check a few before ordering in bulk. |
| Good | 55–74 | Likely the same product but one signal is weak — e.g. different title format or no UPC. | Manually verify before purchasing. |
| Weak | 35–54 | Possible match but meaningful differences were found. May be a variant or different pack size. | Review carefully. Often a different size/colour/bundle. |
| Unmatched | 0–34 | No suitable match found on Amazon. | The product may not be listed on Amazon, or uses a non-standard UPC. |
Result Columns Explained
| Column | Description |
| Supplier SKU | The SKU or item number from your supplier file. |
| Supplier Title | Product name as it appears in your supplier file. |
| Cost | Your supplier's price for the item. |
| Amazon Title | The listing title on Amazon for the matched product. |
| ASIN | Amazon Standard Identification Number — the unique ID for the listing. Click it to open the listing on Amazon. |
| Buy Box | The current Buy Box price on Amazon for this ASIN. |
| BSR | Best Seller Rank — how well the product sells in its category. Lower is better. A BSR under 100,000 in a main category typically means strong demand. |
| Confidence | The match confidence score (0–100). See tiers above. |
| On Listing | Whether you are already a seller on this Amazon listing. |
| Offer Count | Number of sellers currently offering the product as "New". |
| Images | Side-by-side thumbnails of the supplier product photo vs. the Amazon listing photo for quick visual confirmation. |
Filtering and Searching Results
Use the filter bar above the results table to narrow down opportunities:
- Search box — searches supplier SKU, title, ASIN, and brand simultaneously
- Min Confidence — slider to hide results below a confidence threshold
- Match tier buttons — toggle Exact / Strong / Good / Weak / Unmatched
- Hide Amazon-sold — filters out products where Amazon holds the Buy Box
Exporting Results
Click Export Excel at the top of the results page to download a fully formatted .xlsx file. The export includes all matched and unmatched products with all columns, plus a summary tab. Use this for:
- Sharing opportunities with your team or buyer
- Importing into your repricer or inventory management system
- Archiving a supplier's catalog for future reference
Expanding a Result Row
Click any result row to expand it and see the full detail panel, which shows:
- Side-by-side supplier vs. Amazon product images (full size)
- Complete product attributes from both sources
- All match signal scores broken down individually
- A link to the Amazon listing
- Live Fee & Competitor Analysis (see next section)
After matching products, the most important question is: if I sell this on Amazon, what will my margin be? Live Analysis answers this by pulling live data from Amazon's Selling Partner API on demand.
📌
Live Analysis requires SP-API credentials to be configured in Settings. Each analysis uses 3 API calls (FBA fee + FBM fee + competitive pricing). It is always on-demand — never runs automatically.
How to Run a Live Analysis
- Go to Results and click any matched product row to expand it.
- Scroll to the Live Fee & Competitor Analysis section at the bottom of the detail panel.
- Enter or confirm the listing price you plan to sell at.
- Click Fetch Live Data.
- Within a few seconds, three result cards appear: FBA Fees, FBM Fees, and Competitor Pricing.
FBA Fees
Shows the full cost of selling through Fulfillment by Amazon at your entered price:
- Referral fee — Amazon's commission (typically 8–15% of sale price depending on category)
- FBA fulfillment fee — pick, pack, and ship cost based on product size and weight
- Total fees — combined cost
- Net after fees — what you receive after Amazon takes its cut
Subtract your supplier cost from Net after fees to get your gross profit per unit.
FBM Fees
Shows fees for Fulfilled by Merchant (you ship the order yourself). For FBM you only pay the referral fee — no fulfillment fee — but you carry the shipping cost yourself. Useful for large/heavy items where FBA fees would eliminate the margin.
Competitor Pricing
Shows all current "New" condition offers from other sellers on this ASIN:
- Landed prices (item + shipping) for each offer
- Whether any offer belongs to your own account
- Total number of active New offers
This helps you understand the competitive landscape before committing to a purchase order. Fewer sellers and a stable price are positive signals.
⚠️
SP-API rate limits are shared across all tools using your credentials (Helium 10, Jungle Scout, etc.). If you run many analyses in quick succession and see errors, wait a minute and try again.
The Account page has two tabs: Profile & Security and Plan & Billing.
Profile & Security
Update your name, company, email address, phone, address, and website at any time. These details are stored in SKUBrite only and are never sent to Amazon.
To change your password, scroll to the Change Password card, enter your current password and your new password (minimum 8 characters), and click Update Password. Your session stays active after the change.
Plan & Billing
The Plan & Billing tab shows:
- Your current plan name and status (Active, Trial, Expired)
- Subscription billing period (Monthly or Annual), amount, and next billing date
- A Manage / Cancel Subscription link that takes you to your WooCommerce subscription portal where you can cancel, pause, or change your payment method
- Full payment and invoice history
Changing or Upgrading Your Plan
- Click Change Plan on the Plan & Billing tab (or in the upgrade prompt).
- Select the billing period — Monthly or Annual (annual saves approximately 17%).
- Click Select Plan on the plan you want.
- You will be redirected to the secure checkout. Complete payment to activate your new plan immediately.
Plans that include team seats allow you to invite other users in your organisation to access the same SKUBrite account. Team members can run jobs and view results — they share your plan's SKU quota.
Inviting a Team Member
- Click Team in the left sidebar (only visible on plans with seats).
- Enter the team member's email address and click Invite.
- They will receive an invitation email. When they accept, they appear in your team list.
- You can remove a team member at any time by clicking the remove button next to their name.
📌
Team seats are tied to your plan. If you need more seats than your current plan allows, upgrade to a higher tier.
The Settings page stores your Amazon SP-API credentials and controls a few platform preferences. These credentials are encrypted at rest and never shared with any third party.
SP-API Credentials
| Field | Where to find it |
| Client ID | Seller Central → Apps & Services → Your developer application |
| Client Secret | Same location as Client ID |
| Refresh Token | Generated when you authorise your application in Seller Central |
| AWS Access Key ID | IAM → Users → Your SP-API IAM user → Security credentials |
| AWS Secret Access Key | Generated once when creating the IAM access key — save it immediately |
| AWS Role ARN | IAM → Roles → AmazonSPAPIRole → Copy the ARN string |
⚠️
Never share your AWS Secret Access Key or SP-API Client Secret with anyone. If you believe they have been compromised, rotate them immediately in AWS IAM and Seller Central.
Testing Your Connection
After saving your credentials, click Test SP-API Connection. SKUBrite will make a lightweight API call to verify the credentials are valid and your account has the required permissions. A green confirmation message means you are ready to go.
My match rate is low. What can I do? ▾
Low match rates are usually caused by missing or non-standard UPC codes in the supplier file. Try: (1) ensuring the UPC column is correctly mapped, (2) lowering the minimum confidence threshold, or (3) contacting your supplier to request a catalog with GTIN/UPC values.
Can I run multiple jobs at the same time? ▾
Yes — you can upload and launch multiple jobs. They will process in parallel, subject to your plan's concurrent job limit.
How often should I re-run a supplier catalog? ▾
Amazon prices and inventory change daily. For active supplier relationships, re-running the catalog weekly or bi-weekly gives you the freshest data. Use the same supplier file or export an updated one from your supplier's portal.
What is BSR and how do I use it? ▾
Best Seller Rank (BSR) indicates how well a product sells relative to others in its category. A BSR under 100,000 in a main category (like Home & Kitchen or Sports) typically means the product sells at least several units per day. Use it alongside price and fee data to estimate demand before committing to a purchase order.
Why does the Buy Box price show $0 or blank for some products? ▾
This usually means there is no current Buy Box winner — often because all sellers are out of stock. You can still view competitor pricing via Live Analysis to understand the last known price range.
Can I use SKUBrite without connecting SP-API? ▾
Yes. Without SP-API, SKUBrite still matches products by UPC and scores by title and image similarity. You just won't get live pricing, fee estimates, or BSR data. Those fields will show "--" in the results.
How is my supplier data protected? ▾
Supplier files are processed on a private server and stored securely. Your data is never shared with other users or third parties. Files are associated only with your account.
What file formats are supported? ▾
CSV (comma-separated), TSV (tab-separated), pipe-delimited (|), semicolon-delimited (;), and Excel (.xlsx). Up to 50,000 rows per file on standard plans.
If you cannot find the answer you need in this documentation, our support team is available to help.
💬
Submit a Ticket
Use our support form and our team will get back to you within one business day.
Open Support Form →
📧
Email Us
Prefer email? Reach us directly and include your account email and a description of the issue.
Contact Support →