Privacy Policy

Effective Date: May 15, 2026

Last Updated: May 24, 2026

A service of Safetz LLC

This Privacy Policy is a binding legal agreement. Please read it carefully before using SKUBrite or any of its associated services, platforms, or products. By accessing or using SKUBrite, you agree to the terms of this Privacy Policy.

1. Overview and Introduction

Welcome to SKUBrite (“we,” “us,” or “our”). SKUBrite is a product and service operated by Safetz LLC, a limited liability company, and may also operate under the trade name “SKUBrite” or any future doing-business-as (DBA) name registered by Safetz LLC. References to “SKUBrite,” “Safetz LLC,” “the Company,” “we,” “us,” or “our” throughout this Privacy Policy include Safetz LLC, its parent companies, subsidiaries, affiliates, successors, assigns, officers, directors, employees, contractors, agents, vendors, service providers, licensors, and any future entities that may acquire, merge with, or operate in conjunction with SKUBrite or Safetz LLC.

This Privacy Policy explains how SKUBrite collects, uses, stores, processes, shares, transfers, and protects information about you when you access or use any of the following (“SKUBrite Services” or “Services”):

  • SKUBrite.com and any associated websites, subdomains, or web properties
  • The SKUBrite web application and all features therein
  • SKUBrite mobile applications (iOS, Android, or any other platform, current or future)
  • SKUBrite APIs, webhooks, and developer tools
  • The SKUBrite browser extension(s) (current and future releases)
  • Any integrations, plugins, add-ons, or connected applications made available by SKUBrite
  • Any beta, preview, or experimental features offered by SKUBrite

This Privacy Policy is incorporated by reference into the SKUBrite Terms of Service and forms a binding agreement between you and SKUBrite. Capitalized terms not defined herein have the meanings ascribed in the Terms of Service.

2. Who We Are and How to Contact Us

SKUBrite is operated by Safetz LLC (“the Company”). The Company may operate SKUBrite under one or more registered trade names, DBAs, or brand identities. All such trade names and branding are controlled by and legally attributed to Safetz LLC unless otherwise expressly stated.

For privacy-related inquiries, requests, or concerns, please contact us at:

SKUBrite – Privacy Team

Email: [email protected]

Website: https://www.skubrite.com

We will respond to verifiable privacy inquiries within the timeframes required by applicable law.

3. Information We Collect

We collect information in several ways – directly from you, automatically through your use of the Services, and from third parties and integrated platforms. The categories below are not exhaustive; we may collect additional information as our Services evolve, and this Policy will be updated accordingly.

3.1 Information You Provide Directly

Account and Registration Information

When you create an account or register for SKUBrite, we collect:

  • Full name, business name, and/or trade name
  • Email address and password (stored in hashed/encrypted form)
  • Telephone number(s)
  • Billing address and payment information (processed by third-party payment processors; we do not store full payment card numbers)
  • Business type, industry, and role or title
  • Any other information you voluntarily provide during registration

User-Uploaded Files and Business Data

SKUBrite is designed to help you manage, process, and optimize product and business data. As part of normal use of the Services, you may upload or transmit to us files and data including but not limited to:

  • CSV files, spreadsheets, and tabular data files in any format
  • Product catalogs, SKU lists, UPC databases, and item master files
  • Supplier files, vendor lists, and distributor data
  • Invoices, purchase orders, and transaction records
  • Inventory data, warehouse data, and logistics records
  • Pricing data, cost sheets, and margin analyses
  • Images, photographs, and media associated with products
  • Custom templates, mappings, or configurations you create
  • Any other business files, documents, or data you choose to upload

You retain ownership of the content you upload to SKUBrite. By uploading such data, you grant SKUBrite a limited, non-exclusive, worldwide, royalty-free license to access, store, process, and use that data solely to provide and improve the Services to you and other users, in accordance with this Privacy Policy.

Communications and Support

  • Messages you send to our support team, chat systems, or via email
  • Survey responses, feedback, testimonials, and reviews
  • Content of any communications between you and SKUBrite

Affiliate and Referral Program Information

If you participate in or apply to the SKUBrite Affiliate Program (current or future), we collect:

  • Affiliate application details, including company name, website, and marketing channels
  • Payment information for commission disbursements (e.g., PayPal, ACH, or bank details)
  • Promotional codes, referral links, and campaign identifiers associated with your account
  • Self-reported traffic sources and marketing methods
  • Communications related to affiliate performance, disputes, or program changes

3.2 Information Collected Automatically

Usage and Technical Data

When you use the Services, we and our service providers automatically collect:

  • IP address and approximate geographic location derived therefrom
  • Browser type, version, and settings
  • Operating system and device type
  • Referring URLs, exit pages, and clickstream data
  • Pages visited, features used, and actions taken within the Services
  • Date, time, and duration of sessions
  • Error logs, crash reports, and performance data
  • Search queries entered within SKUBrite

Cookies, Tracking Technologies, and Browser Extension Data

SKUBrite uses cookies, web beacons, pixels, local storage, fingerprinting technologies, and similar tracking mechanisms (“Tracking Technologies”) to:

  • Authenticate users and maintain session state
  • Remember user preferences and settings
  • Track affiliate and referral attribution (including cookies tied to referral links, promo codes, and campaign parameters such as UTM tags)
  • Analyze usage patterns and improve the Services
  • Deliver and measure targeted marketing and advertising
  • Detect fraud, abuse, and security threats

If you install the SKUBrite browser extension, that extension may collect additional data from your browser activity as necessary to provide its features, including data from marketplace sites, supplier portals, or other web pages you visit while the extension is active. The browser extension will provide additional disclosures specific to its data practices at the time of installation.

You may control cookies through your browser settings; however, disabling certain cookies may impair the functionality of the Services. We honor browser-based Do Not Track signals to the extent required by applicable law.

Affiliate Tracking Data

Our affiliate program uses cookies, referral link parameters, and promo codes to attribute referrals and calculate commissions. We automatically collect:

  • Referral cookie data and click identifiers
  • Timestamps of referral clicks, sign-ups, and conversions
  • Promo codes used at checkout
  • IP addresses and device fingerprints for fraud detection and self-referral prevention
  • Conversion events associated with affiliate-referred users

3.3 Information from Third-Party Integrations

Amazon Seller Central (SP-API) and OAuth Integrations

SKUBrite integrates with third-party platforms and marketplaces via OAuth, API keys, and other authorization mechanisms. When you connect your marketplace or platform accounts to SKUBrite, we may receive and store:

  • OAuth access tokens and refresh tokens necessary to maintain your authorized connection
  • Seller account identifiers, marketplace IDs, and merchant tokens
  • Product listings, ASINs, SKUs, inventory levels, and catalog data
  • Order data, fulfillment data, and sales history
  • Pricing data, Buy Box data, and competitive intelligence available through the API
  • Advertising data, campaign data, and performance metrics
  • Account health data, metrics, and status information
  • Any other data returned by the applicable API that is necessary to provide the Services

Tokens and credentials are stored in encrypted form and used only to operate the Services on your behalf. You may revoke our access at any time through the applicable platform’s account settings or through your SKUBrite account settings.

Current and Future Platform Integrations

SKUBrite currently integrates or plans to integrate with the following types of platforms (this list is illustrative and not exhaustive):

  • E-commerce marketplaces: Amazon, Walmart Marketplace, eBay, Etsy, and others
  • E-commerce platforms: Shopify, WooCommerce, BigCommerce, Magento, and others
  • Supplier and distributor portals and data feeds
  • Accounting and ERP systems
  • Shipping, logistics, and 3PL platforms
  • Advertising platforms and campaign management tools
  • CRM and customer engagement platforms
  • Any other platform you authorize SKUBrite to connect with

For each integration, the data collected is limited to what is necessary to provide the integration’s functionality and what the connected platform’s API makes available based on the permissions you grant.

Payment Processors and Financial Data

We use third-party payment processors to handle financial transactions. These processors collect payment information directly from you under their own privacy policies. SKUBrite receives transaction confirmations, subscription status, and limited billing details (such as last four digits of a card and billing address) necessary to manage your account.

Marketing and Analytics Partners

We may receive information about you from third-party marketing platforms, analytics providers, CRM systems, email service providers, and advertising networks. This may include information about your interactions with our marketing materials and ads displayed on third-party platforms.

3.4 Camera Access and Barcode Scanning

SKUBrite’s barcode scanning feature is designed with privacy in mind. No camera images, video frames, or visual data of any kind are ever stored, transmitted, or uploaded. Only the resulting barcode number is used.

3.4.1 How the Feature Works

SKUBrite’s web application includes a barcode scanning feature that allows you to use your device’s camera to scan product barcodes (such as UPC, EAN, or similar codes) directly within your web browser. This feature is currently available through the SKUBrite web application accessed via a web browser on any device, including mobile devices. It is not currently available through a dedicated native iOS or Android application, though SKUBrite plans to release native mobile applications in the future, at which time this section will be updated accordingly.

When you activate the barcode scanning feature, your browser requests permission to access your device’s camera. If you grant permission, the following occurs:

  • Your browser opens a live camera preview stream displayed on your screen using your device’s built-in camera
  • The camera stream is passed directly to a barcode detection process running entirely within your browser on your device — either using your browser’s built-in BarcodeDetector API (available in Chrome, Edge, and compatible browsers) or the ZXing barcode detection library running locally in JavaScript (used on Safari and iOS browsers)
  • The barcode detection process reads individual frames from the live camera stream in memory, analyzes them for a recognizable barcode pattern, and extracts the barcode number (e.g., a UPC or EAN string such as “012345678901”)
  • Once a barcode is successfully detected, the barcode number is placed into the product search field and the camera stream stops

3.4.2 What Is NOT Collected, Stored, or Transmitted

SKUBrite’s barcode scanning feature is designed so that no visual data ever leaves your device. Specifically:

  • No camera image, photograph, screenshot, or video frame is captured, saved, stored locally, or written to any file or database at any point during the scanning process
  • No pixel, frame, or visual data from your camera stream is transmitted to SKUBrite’s servers or any third-party service at any time
  • The live camera preview is processed entirely in-memory within your browser tab and is discarded immediately after a barcode is detected or the feature is closed
  • Anything visible in your camera’s field of view during scanning — including surrounding environments, people, other products, or any incidental content — is never recorded, retained, or transmitted in any form
  • The only data that leaves your device is the barcode number itself (a plain text string of digits), which is sent to SKUBrite’s servers to perform a product lookup — the same data that would be sent if you typed the barcode number manually

3.4.3 Camera Permission

Camera access requires your explicit permission through your browser’s built-in permission system. Your browser will display a permission prompt the first time you use the barcode scanning feature. You may grant or deny this permission at any time. If you deny camera permission, the barcode scanning feature will not function, but all other features of the Services will be unaffected. You can revoke camera permission at any time through your browser’s site settings or your device’s privacy settings. SKUBrite does not have access to your camera at any time other than when you have actively opened the barcode scanning feature and granted permission.

3.4.4 Native Mobile Applications

SKUBrite does not currently offer a dedicated native iOS or Android mobile application. The barcode scanning feature described in this Section operates exclusively through web browsers. When SKUBrite releases native mobile applications in the future, those applications may request camera permissions through the operating system’s native permission framework (e.g., iOS Camera permission or Android Camera permission). At that time, this Privacy Policy will be updated to describe any additional camera-related data practices specific to the native application. Any future native app camera features will be subject to the same core privacy principles described in this Section — specifically that no images or visual data will be stored or transmitted without your explicit knowledge and consent.

3.4.5 Future Product Image Features

SKUBrite may in the future offer additional camera-based features, including but not limited to the ability to capture product images for comparison against marketplace listings, catalog enrichment, or other product data purposes. If and when such features are introduced, they may involve transmitting or storing images. SKUBrite will update this Privacy Policy to clearly describe what image data is collected, how it is used, how long it is retained, and with whom it may be shared, before any such feature is made available to users. You will not be subject to image capture or storage without clear notice and, where required by applicable law, your explicit consent.

4. How We Use Your Information

We use the information we collect for the following purposes, each supported by a legitimate legal basis as described below:

4.1 Providing and Operating the Services

  • Creating, maintaining, and managing your SKUBrite account
  • Processing and storing files and data you upload
  • Executing integrations with third-party platforms on your behalf
  • Delivering core product features including data processing, catalog management, and marketplace tools
  • Authenticating your identity and maintaining session security
  • Providing technical support and responding to your inquiries

4.2 Improving and Developing the Services

  • Analyzing usage patterns and feature adoption to improve existing features
  • Conducting research and development on new features and products
  • Training, validating, and improving machine learning and artificial intelligence models used within SKUBrite, using aggregated, anonymized, or de-identified data derived from user activity and uploaded content
  • Performing quality assurance, testing, and debugging
  • Generating and analyzing aggregated, anonymized insights about how users interact with the Services

4.3 AI, Automation, and Analytics

SKUBrite employs artificial intelligence, machine learning, automation, and advanced analytics technologies to provide intelligent product recommendations, pricing insights, catalog optimization suggestions, listing improvements, and other automated features. These technologies may:

  • Analyze your product data to generate recommendations or predictions
  • Automate repetitive tasks on your behalf based on rules or learned patterns
  • Generate alerts, reports, and insights based on your data and market conditions
  • Use aggregated and anonymized data from across the SKUBrite platform to improve model accuracy and feature quality

AI-generated recommendations and outputs are provided for informational purposes only and do not constitute professional, legal, financial, or business advice. You are solely responsible for decisions made based on AI-generated outputs.

4.4 Marketing and Communications

Subject to applicable law and your opt-out preferences, we may use your contact information to:

  • Send transactional emails, including account confirmations, password resets, and billing notifications
  • Send product updates, feature announcements, and service-related notifications
  • Send marketing communications, newsletters, promotional offers, and information about SKUBrite products and services (“Marketing Emails”)
  • Serve targeted advertising on SKUBrite platforms and third-party platforms
  • Conduct surveys, research, and feedback campaigns

Where required by law (including in the European Union and United Kingdom), Marketing Emails will be sent only with your consent or where otherwise permitted by applicable law. Where permitted by applicable law (including in the United States under the CAN-SPAM Act), Marketing Emails may be sent unless and until you opt out. You may opt out of Marketing Emails at any time by following the unsubscribe instructions in each email or by contacting us at [email protected].

4.5 Affiliate Program Administration

  • Processing affiliate applications, approvals, and account management
  • Tracking referrals, conversions, and commission calculations
  • Detecting and preventing affiliate fraud, self-referrals, and commission abuse
  • Disbursing commissions and generating affiliate performance reports
  • Communicating program changes, payment confirmations, and disputes
  • Enforcing affiliate program terms and conditions

4.6 Legal, Security, and Compliance

  • Detecting, investigating, and preventing fraud, abuse, and unauthorized access
  • Enforcing our Terms of Service, this Privacy Policy, and other agreements
  • Complying with applicable laws, regulations, legal processes, and government requests
  • Protecting the rights, property, and safety of SKUBrite, our users, and the public
  • Maintaining business records as required by law

4.7 Business Transactions

We reserve the right to use and disclose your information in connection with any merger, acquisition, sale of assets, financing, restructuring, reorganization, dissolution, or similar business transaction involving SKUBrite or Safetz LLC. In such cases, your information may be transferred to the successor entity, subject to confidentiality obligations no less protective than those in this Privacy Policy. We will provide notice as required by applicable law.

5. How We Share Your Information

We do not sell your personal information to third parties for money. We may share your information as described below:

5.1 Service Providers and Vendors

We share information with trusted third-party vendors, contractors, and service providers who assist in operating the Services, including:

  • Cloud hosting, storage, and infrastructure providers
  • Payment processors and billing platforms
  • Email service providers and marketing automation tools
  • Customer support and CRM platforms
  • Analytics, monitoring, and performance tools
  • Fraud detection and identity verification services
  • Legal, accounting, and professional services providers

These parties are authorized to use your information only as necessary to perform services on our behalf and are bound by contractual confidentiality and data protection obligations.

5.2 Integration Partners and Connected Platforms

When you authorize an integration (e.g., connecting your Amazon Seller account), we share information with that platform as necessary to enable the integration. Such sharing is governed by your authorization and the connected platform’s own privacy policy.

5.3 Affiliates, Subsidiaries, and Business Partners

We may share information among SKUBrite, Safetz LLC, and their affiliates, subsidiaries, parent companies, successors, assigns, and future business partners for purposes consistent with this Privacy Policy, including providing the Services, improving products, marketing, and business operations.

5.4 Affiliate Program Participants

Affiliate partners receive limited data necessary to verify their referral performance, including anonymized or aggregated conversion metrics. We do not share individually identifiable data about referred users with affiliates except as minimally necessary to resolve disputes or as required by law.

5.5 Legal Requirements and Protection of Rights

We may disclose your information if we believe in good faith that such disclosure is necessary to:

  • Comply with applicable law, regulation, legal process, subpoena, court order, or government request
  • Enforce our Terms of Service or other agreements
  • Protect the rights, property, or safety of SKUBrite, our users, employees, or the public
  • Detect, prevent, or address fraud, security, or technical issues

5.6 Business Transfers

Your information may be disclosed or transferred as part of, or in anticipation of, a merger, acquisition, sale or transfer of all or a portion of our assets, joint venture, corporate reorganization, financing, or similar business event, whether as a going concern or as part of bankruptcy, liquidation, or similar proceedings. We will take reasonable steps to ensure that the recipient of such information continues to protect it in a manner consistent with this Privacy Policy.

5.7 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified data (data from which personal identifiers have been removed or irreversibly obscured) with third parties, including business partners, researchers, and the public, for any purpose, including marketing, analytics, and product development. Such data does not identify you individually and is not subject to the restrictions in this Privacy Policy.

5.8 With Your Consent

We may share your information with third parties when you have provided your explicit consent to such sharing.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, enforce our agreements, and operate and improve our business. Specific retention considerations include:

  • Account data is retained for the duration of your active account and for a commercially reasonable period thereafter (generally up to seven (7) years) for legal, tax, and business purposes
  • User-uploaded files and business data may be retained for the duration of your subscription and for a reasonable period following account closure to allow for data export and dispute resolution
  • OAuth tokens and API credentials are retained only as long as the integration remains active or as required to complete pending operations; revocation of access will result in deletion of associated tokens
  • Affiliate data, including commission records and referral logs, are retained for up to seven (7) years for accounting and dispute resolution purposes
  • Marketing opt-out records are retained indefinitely to honor your preferences
  • Backup data may be retained for a reasonable period as part of our disaster recovery and business continuity processes

When data is no longer required, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

7. Data Security

We implement and maintain commercially reasonable administrative, technical, and physical security measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include, but are not limited to, encryption of data in transit and at rest, access controls, multi-factor authentication options, security monitoring, and regular security assessments.

No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account. Please notify us immediately at [email protected] if you suspect any unauthorized access to your account.

In the event of a data breach that requires notification under applicable law, we will notify affected users and applicable authorities as required and within the timeframes mandated by law.

8. Amazon SP-API and Marketplace Integration Disclosures

This section provides additional disclosures specific to our use of the Amazon Selling Partner API (“Amazon SP-API”) and similar marketplace APIs. If you connect your Amazon Seller account to SKUBrite, the following applies:

  • We access your Amazon seller data solely as authorized by you through the Amazon SP-API authorization flow
  • Data accessed via the Amazon SP-API (including but not limited to listings, orders, reports, and account data) is used only to provide and improve the Services you have requested
  • We do not use Amazon SP-API data to build competing products, serve advertising unrelated to the Services, or share with third parties except as described in this Privacy Policy
  • OAuth refresh tokens are stored in encrypted form and used only to maintain your authorized connection to Amazon Seller Central
  • You may revoke SKUBrite’s access to your Amazon account at any time through Amazon Seller Central → Apps & Services → Manage Your Apps, or through your SKUBrite account settings
  • We comply with Amazon’s data usage policies and SP-API terms of service, as updated from time to time

Similar principles apply to all other marketplace and platform integrations offered by SKUBrite.

9. Affiliate and Referral Program

SKUBrite operates (or may operate in the future) an affiliate and referral program (“Affiliate Program”). This section governs data practices related to the Affiliate Program. Participation in the Affiliate Program is also subject to our Affiliate Program Terms and Conditions, which are incorporated herein by reference.

9.1 Affiliate Tracking

The Affiliate Program uses cookies, unique referral URLs, promo codes, and other tracking mechanisms to attribute referrals and calculate commissions. When a prospective user clicks an affiliate link:

  • A tracking cookie is set in the user’s browser (or an equivalent tracking identifier is used on mobile or cookieless environments)
  • The referral source, timestamp, and campaign parameters are recorded
  • If the user subscribes or completes a qualifying conversion, the conversion is attributed to the affiliate

9.2 Fraud Prevention and Program Integrity

To protect the integrity of the Affiliate Program, SKUBrite reserves the right to:

  • Withhold, reverse, or forfeit commissions associated with self-referrals, fraudulent activity, policy violations, or suspected abuse of the program
  • Use IP addresses, device fingerprints, browser characteristics, and behavioral signals to detect fraud and self-referrals
  • Audit affiliate accounts and require documentation to verify the legitimacy of referrals
  • Permanently ban affiliates found engaging in fraud, deceptive marketing, spam, or other prohibited activities
  • Pursue civil and/or criminal remedies for commission fraud or theft

9.3 Affiliate Data Sharing

Affiliate partners receive access to a limited reporting dashboard showing their referral metrics, conversions, and commission totals. Individually identifiable information about referred users (such as name or email) is not shared with affiliates except as minimally required to resolve disputes and subject to applicable law. Aggregated and anonymized conversion data may be shared more broadly.

10. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights with respect to your personal information. We honor these rights regardless of where you are located, subject to identity verification and applicable legal limitations.

10.1 Access, Correction, and Deletion

You may request to:

  • Access the personal information we hold about you
  • Correct inaccuracies in your personal information
  • Delete your personal information (subject to our legal retention obligations and legitimate business needs)
  • Receive a copy of your personal information in a portable format

10.2 Opt-Out of Marketing Communications

You may opt out of receiving Marketing Emails at any time by:

  • Clicking the “Unsubscribe” link in any Marketing Email
  • Adjusting your communication preferences in your SKUBrite account settings
  • Emailing [email protected] with your request

Please note that you may still receive transactional and service-related communications even after opting out of Marketing Emails.

10.3 Withdrawal of Consent

Where we process your information based on your consent, you may withdraw that consent at any time by contacting us. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.

10.4 Objection and Restriction

You may have the right to object to or request restriction of certain processing of your personal information, including processing for direct marketing purposes.

10.5 Cookies and Tracking

You may control cookies through your browser settings or by using opt-out tools provided by third parties (e.g., the Digital Advertising Alliance opt-out at aboutads.info). Note that disabling certain cookies may affect the functionality of the Services.

10.6 Data Export

You may export the business data you have uploaded to SKUBrite at any time through your account settings. Upon account termination, we will make reasonable efforts to allow you to export your data for a period of thirty (30) days following termination.

10.7 Submitting a Request

To exercise any of the rights described in this Section, please submit a request to [email protected] or through the privacy request form available on our website. We will respond to verifiable requests within the timeframes required by applicable law (generally 30–45 days, with extensions where permitted by law). We reserve the right to verify your identity before fulfilling any privacy rights request.

11. California Privacy Rights (CCPA / CPRA)

This section applies to California residents and supplements the rest of this Privacy Policy. It is provided pursuant to the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”).

11.1 Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information from California consumers, as defined under the CCPA:

  • Identifiers (e.g., name, email address, IP address, account username)
  • California Customer Records categories (e.g., name, address, telephone number, billing information)
  • Commercial information (e.g., transaction records, purchase history, subscription details)
  • Internet or other electronic network activity (e.g., browsing history within the Services, clickstream data, device identifiers)
  • Geolocation data (approximate location derived from IP address)
  • Professional or employment-related information (e.g., business name, industry, role)
  • Inferences drawn from personal information to create a profile about preferences and behavior
  • Sensitive personal information (as defined by CPRA) only to the extent technically necessary to provide the Services, such as financial account information processed by third-party payment processors

11.2 Sources of Personal Information

We collect the categories listed above directly from you, automatically through your use of the Services, and from third-party platforms and partners as described in Section 3 of this Privacy Policy.

11.3 Business or Commercial Purposes for Collection

We collect personal information for the purposes described in Section 4 of this Privacy Policy.

11.4 Categories of Third Parties with Whom We Share Personal Information

We may share personal information with the categories of third parties described in Section 5 of this Privacy Policy, including service providers, integration partners, and in connection with business transfers.

11.5 Your California Rights

California residents have the following rights under the CCPA (subject to certain exceptions):

  • Right to Know: The right to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the purposes for collection, and the categories of third parties with whom it is shared
  • Right to Delete: The right to request deletion of personal information we have collected from you, subject to certain exceptions
  • Right to Correct: The right to request correction of inaccurate personal information we maintain about you
  • Right to Opt-Out of Sale or Sharing: We do not sell personal information for money. To the extent our use of certain advertising technologies constitutes “sharing” under the CCPA, you may opt out by contacting us or using available cookie opt-out tools
  • Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information to purposes necessary to perform the Services
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

11.6 Exercising Your California Rights

California residents may submit a verifiable consumer request by emailing [email protected] or by using the privacy request form on our website. We will respond within 45 days of receiving a verifiable request, with up to a 45-day extension where reasonably necessary.

11.7 Authorized Agent

You may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof of your written authorization and may require you to verify your identity directly with us.

11.8 Annual Data Requests

California residents may make no more than two (2) verifiable consumer requests for their right to know within a twelve (12)-month period.

12. European, UK, and International Privacy Rights (GDPR / UK GDPR)

This section applies to individuals located in the European Economic Area (“EEA”), the United Kingdom (“UK”), Switzerland, and other jurisdictions with similar data protection laws. It supplements the rest of this Privacy Policy.

12.1 Data Controller

For individuals in the EEA and UK, Safetz LLC (operating as SKUBrite) acts as the data controller for the personal information described in this Privacy Policy.

12.2 Legal Bases for Processing

We process your personal information under the following legal bases as defined in the GDPR and UK GDPR:

  • Performance of a Contract: Processing necessary to fulfill our agreement with you, including operating your account and providing the Services you have requested
  • Legitimate Interests: Processing necessary for our legitimate business interests, including security, fraud prevention, product improvement, and marketing to existing customers, where such interests are not overridden by your rights
  • Consent: Processing based on your explicit consent, such as sending Marketing Emails to users in the EEA/UK, or processing sensitive personal information. You may withdraw consent at any time
  • Legal Obligation: Processing necessary to comply with applicable law, regulation, court order, or government request

12.3 International Data Transfers

SKUBrite is based in the United States. If you are located in the EEA, UK, or Switzerland, your personal information may be transferred to and processed in the United States or other countries that may not provide the same level of data protection as your home country. We rely on appropriate safeguards for such transfers, including Standard Contractual Clauses approved by the European Commission and/or the UK Information Commissioner’s Office, or other legally recognized transfer mechanisms.

12.4 Your GDPR Rights

In addition to the rights described in Section 10, EEA and UK residents have the right to:

  • Lodge a complaint with your local data protection authority
  • Object to processing based on legitimate interests or for direct marketing purposes
  • Request restriction of processing in certain circumstances
  • Data portability in a structured, commonly used, and machine-readable format

12.5 Data Protection Officer

We have not designated a formal Data Protection Officer at this time as we do not believe we are required to do so under the GDPR. For privacy inquiries from EEA or UK residents, please contact [email protected].

12.6 Marketing Consent

For individuals located in the EEA and UK, we will only send Marketing Emails where we have obtained your prior consent or where otherwise permitted by applicable law (e.g., soft opt-in for existing customers). You may withdraw consent at any time by following the unsubscribe instructions in any Marketing Email or by contacting us.

13. Children’s Privacy

The Services are intended for use by businesses and individuals who are at least 18 years of age. We do not knowingly collect personal information from children under the age of 13 (or such higher age as required by applicable law in your jurisdiction). If we learn that we have collected personal information from a child under the applicable age threshold without appropriate consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at [email protected].

14. Third-Party Websites and Services

The Services may contain links to third-party websites, services, and applications. We are not responsible for the privacy practices or content of those third parties. This Privacy Policy does not apply to third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link to a third-party site does not constitute an endorsement by SKUBrite of that site.

15. Aggregated, Anonymized, and De-Identified Data

SKUBrite reserves the right to create, use, publish, share, license, sublicense, and sell aggregated, anonymized, or de-identified data derived from user activity, uploaded content, and platform usage. Such data does not identify any individual user or business and is not subject to the restrictions in this Privacy Policy. Examples of such uses include industry benchmarking, market trend analysis, platform performance reporting, and improving AI and machine learning models. You agree that SKUBrite’s right to use such data survives the termination of your account.

16. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will notify you by:

  • Posting the updated Privacy Policy on our website with a new “Last Updated” date
  • Sending an email notification to the email address associated with your account
  • Displaying a prominent notice within the Services

Your continued use of the Services after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. If you do not agree to the updated Privacy Policy, you must stop using the Services and may request deletion of your account. We encourage you to review this Privacy Policy periodically.

17. Reservation of Rights and Limitations of Liability

SKUBrite and Safetz LLC reserve all rights not expressly granted in this Privacy Policy. Nothing in this Privacy Policy creates any obligation, representation, warranty, or guarantee beyond what is expressly stated herein. To the maximum extent permitted by applicable law:

  • We are not liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Services or any data breach or security incident, even if we have been advised of the possibility of such damages
  • Our total liability to you for any claim arising out of or related to this Privacy Policy shall not exceed the amounts you have paid to SKUBrite in the twelve (12) months preceding the claim
  • Nothing in this Privacy Policy constitutes a waiver of any defense or immunity available to SKUBrite or Safetz LLC under applicable law

18. Governing Law and Dispute Resolution

This Privacy Policy, and any disputes arising out of or related to it, shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles, except to the extent preempted by applicable federal law.

Any dispute, claim, or controversy arising out of or relating to this Privacy Policy, including any question regarding its existence, validity, interpretation, breach, or termination, shall be resolved in accordance with the dispute resolution provisions of the SKUBrite Terms of Service, which include mandatory binding arbitration, class action waiver, and jury trial waiver provisions, all of which are incorporated herein by reference. Please review the Terms of Service for complete dispute resolution terms.

19. How to Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

SKUBrite Privacy Team

Operated by Safetz LLC

Email: [email protected]

Website: https://www.skubrite.com

For security-related concerns or to report a suspected data breach, please contact: [email protected]

For California-specific privacy requests: [email protected]

We aim to respond to all legitimate privacy inquiries within 30 days.

20. Third-Party Services Used on skubrite.com

The skubrite.com website uses certain third-party plugins, tools, and services that collect, process, or store personal data as part of their operation. This section describes those third-party services, what data they collect, and how it is used. This section applies specifically to the skubrite.com marketing and checkout website and supplements the rest of this Privacy Policy. Where any third-party service listed below acts as a data processor on our behalf, it is bound by appropriate data processing agreements. Where it acts as an independent data controller, its own privacy policy governs its data practices.

20.1 WooCommerce (Checkout and E-Commerce Processing)

The skubrite.com website uses WooCommerce to power its checkout, subscription management, and order processing functionality. During the checkout process, we collect the following information from you:

  • Full name and business name
  • Billing address and shipping address
  • Email address and telephone number
  • Payment details (processed securely by our payment processor — see Section 20.3)
  • Optional account information such as a username and password if you choose to create an account

This information is used to process your subscription or purchase, send order confirmations and account-related communications, respond to refund and support requests, prevent payment fraud, comply with tax and accounting obligations, and improve our store offerings. If you create an account, your name, address, email address, and phone number will be stored and used to pre-populate future checkout forms.

Order and customer data collected through WooCommerce is retained for a minimum of seven (7) years for tax, accounting, and legal compliance purposes. Members of the SKUBrite team with administrative or shop manager roles may access order information (what was purchased, when, and where to send it) and customer information (name, email, billing, and shipping details) solely for the purposes of fulfilling orders, processing refunds, and providing customer support.

20.2 WooCommerce Subscriptions

SKUBrite uses the WooCommerce Subscriptions extension to manage recurring subscription billing. For the purpose of processing recurring payments, we store your name, billing address, shipping address, email address, phone number, and payment method details (or a tokenized reference to your payment method provided by our payment processor). This information is retained for the duration of your active subscription and for a period thereafter as required for legal, tax, and dispute resolution purposes.

What personal information is shared with external payment processors in connection with recurring subscription billing depends on the payment processor in use. Please see Section 20.3 for details on our payment processor and a link to its privacy policy.

20.3 WooCommerce Payments (Payment Processing)

Payment processing on skubrite.com is handled through WooCommerce Payments, which is powered by Stripe and operated by WooCommerce. When you complete a purchase or subscription on skubrite.com, your payment information — including your card details, billing address, and transaction amount — is transmitted directly to and processed by WooCommerce Payments / Stripe. SKUBrite does not store your full payment card number. We receive only a tokenized payment reference, the last four digits of your card, card type, and billing address for account management purposes.

WooCommerce Payments and Stripe act as independent data controllers with respect to payment data. Their data practices are governed by their respective privacy policies:

  • WooCommerce Privacy Policy: automattic.com/privacy
  • Stripe Privacy Policy: stripe.com/privacy

By completing a purchase on skubrite.com, you agree to the data processing practices of WooCommerce Payments and Stripe as described in their respective privacy policies.

20.4 hCaptcha (Bot Protection and Form Security)

SKUBrite uses hCaptcha, a security service provided by Intuition Machines, Inc. (“IMI”), a Delaware corporation, to protect forms on skubrite.com from spam submissions and automated bot activity. hCaptcha analyzes visitor behavior to determine whether form submissions are made by a human or an automated system. This analysis may begin automatically when you access a page or form protected by hCaptcha.

As part of this analysis, hCaptcha may collect and transmit to IMI the following types of data:

  • IP address
  • Browser type, version, and settings
  • Duration of visit and time spent on the page
  • Mouse movements, keystrokes, and interaction patterns
  • Device and operating system information
  • Cookies and local storage data

This analysis may occur in “invisible mode,” meaning it takes place in the background without presenting a visible challenge to you. The processing of this data is based on our legitimate interest in protecting our website and users from fraud, spam, and automated abuse (GDPR Art. 6(1)(f)), and as necessary for the performance of our contract with you (GDPR Art. 6(1)(b)).

IMI acts as a data processor on behalf of SKUBrite under the GDPR, and as a service provider under the CCPA. Data collected by hCaptcha is transferred to and processed in the United States. For full details on hCaptcha’s data practices, please review:

  • hCaptcha Privacy Policy: hcaptcha.com/privacy
  • hCaptcha Terms of Service: hcaptcha.com/terms

20.5 Complianz (Cookie Consent Management)

SKUBrite uses Complianz, a privacy compliance and cookie consent management tool provided by Complianz B.V., to manage cookie consent on skubrite.com. Complianz records and stores your cookie consent preferences so that we can demonstrate compliance with applicable cookie consent laws, including the EU ePrivacy Directive and GDPR.

To record your consent, Complianz processes and stores an anonymized version of your IP address in our website database. Complianz does not share this data with its own servers or any third parties — the consent record is stored solely within our own website infrastructure. No personally identifiable information is transmitted to Complianz B.V. as part of this process.

The legal basis for this processing is our legitimate interest in and legal obligation to maintain a verifiable record of cookie consent as required by applicable law. For more information, see the Complianz Privacy Statement at complianz.io/privacy-statement.

20.6 Google Analytics (Website Analytics)

skubrite.com uses Google Analytics, a web analytics service provided by Google LLC (“Google”), to collect and analyze information about how visitors use our website. Google Analytics uses cookies and similar tracking technologies to collect data including but not limited to:

  • Pages visited and time spent on each page
  • Traffic source (how you arrived at our site)
  • Browser type, device type, and operating system
  • Approximate geographic location derived from IP address
  • User interactions such as clicks, scrolls, and form submissions

This data is transmitted to and stored on Google’s servers, which may be located in the United States or other countries. SKUBrite uses this data solely to understand website traffic patterns, measure the effectiveness of our content and marketing, and improve the skubrite.com user experience. We do not use Google Analytics data to personally identify individual users.

Google Analytics data is retained for a period of up to twenty-six (26) months by default, after which it is automatically deleted. You may opt out of Google Analytics tracking at any time by:

  • Installing the Google Analytics Opt-Out Browser Add-On, available at tools.google.com/dlpage/gaoptout
  • Adjusting your cookie preferences through the Complianz cookie consent banner on skubrite.com
  • Enabling Do Not Track in your browser (honored where required by applicable law)

Google LLC acts as a data processor with respect to analytics data collected on our behalf, subject to Google’s data processing terms. For more information, see the Google Privacy Policy at policies.google.com/privacy and Google Analytics Terms of Service at marketingplatform.google.com/about/analytics/terms/us/.

20.7 Google for WooCommerce (Google Shopping and Ads Integration)

skubrite.com has the Google for WooCommerce plugin installed, which may enable integration between our WooCommerce store and Google services including Google Merchant Center, Google Shopping, and Google Ads. If this integration is active, certain product and transaction data may be shared with Google to enable product listing ads, conversion tracking, and remarketing. The specific data shared depends on which Google features are enabled.

If Google for WooCommerce integrations are active on skubrite.com, the following types of data may be shared with Google:

  • Product catalog data (product names, descriptions, prices, images, availability)
  • Order and conversion data (transaction IDs, purchase amounts, product identifiers)
  • Customer data as required for conversion tracking (anonymized or hashed where possible)

You may opt out of Google’s use of your data for advertising purposes through Google’s Ad Settings at adssettings.google.com. For more information, see the Google Privacy Policy at policies.google.com/privacy.

20.8 Additional Third-Party Services

skubrite.com may use additional third-party plugins, services, or tools from time to time that collect or process personal data. Where any such service materially affects the data practices described in this Privacy Policy, we will update this section accordingly. The absence of a specific service from this section does not mean it is not in use or that it falls outside the scope of this Privacy Policy. All third-party services used on skubrite.com are selected with reasonable care and, where required, are bound by appropriate data processing agreements.

BY USING SKUBRITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THIS PRIVACY POLICY.