Cookie Policy

Effective Date: May 15, 2025

Last Updated: May 15, 2025

A service of Safetz LLC

This Cookie Policy explains how SKUBrite and Safetz LLC use cookies and similar tracking technologies across all SKUBrite platforms. It should be read alongside our Privacy Policy and Terms of Service, both of which are incorporated herein by reference.

1. Introduction and Scope

This Cookie Policy (“Policy”) describes how SKUBrite (“we,” “us,” or “our”), operated by Safetz LLC, uses cookies, web beacons, pixels, local storage, session storage, device fingerprinting, and other similar tracking technologies (collectively, “Cookies” or “Tracking Technologies”) when you:

  • Visit SKUBrite.com or any associated website, subdomain, or web property
  • Use the SKUBrite web application
  • Use any SKUBrite mobile application (iOS, Android, or other platform)
  • Install and use the SKUBrite browser extension (current or future versions)
  • Interact with SKUBrite’s emails, advertisements, or embedded content on third-party platforms
  • Access any SKUBrite API, developer tool, or integration

(collectively, the “Services”).

By using the Services, you acknowledge that SKUBrite uses Cookies as described in this Policy and, where required by law, you consent to such use. References to “SKUBrite,” “Safetz LLC,” “the Company,” “we,” “us,” or “our” include Safetz LLC, its affiliates, subsidiaries, successors, assigns, and all future entities operating under the SKUBrite brand or any registered DBA of Safetz LLC.

2. What Are Cookies and Tracking Technologies?

2.1 Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other device) by a website or application when you visit it. Cookies are widely used to make websites work more efficiently, to remember your preferences, and to provide information to the website owner. Cookies may be:

  • Session Cookies: Temporary cookies that are deleted when you close your browser or end your session
  • Persistent Cookies: Cookies that remain on your device for a set period of time or until you manually delete them
  • First-Party Cookies: Cookies set directly by SKUBrite on our own domains
  • Third-Party Cookies: Cookies set by third parties (such as analytics providers, advertising networks, or social media platforms) on SKUBrite’s pages or through our integrations

2.2 Other Tracking Technologies

In addition to traditional cookies, we may use the following tracking technologies:

  • Web Beacons / Pixel Tags: Tiny invisible images (often 1×1 pixels) embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened, and to collect related technical data such as IP address, browser type, and time of access
  • Local Storage and Session Storage: Browser-based storage mechanisms that allow us to store data locally on your device, similar to cookies but with different technical characteristics. Local storage data does not expire automatically; session storage is cleared when the session ends
  • Device Fingerprinting: A technique that collects information about your device’s configuration (e.g., browser type and version, operating system, installed plugins, screen resolution, time zone, and language settings) to create a unique identifier for your device, used primarily for security, fraud detection, and anti-scraping purposes
  • Log Files and Server Logs: Records of your interactions with the Services automatically generated by our servers, including IP address, browser type, referring/exit pages, and timestamps
  • Software Development Kits (SDKs): Code libraries embedded in our mobile applications that collect device and usage data, analogous to cookies in a mobile context
  • UTM Parameters and URL Tracking: Query string parameters appended to URLs to track the source, medium, campaign, and other marketing attribution data associated with a visit
  • JavaScript Tags: Snippets of JavaScript code placed on web pages that execute in your browser to collect analytics, advertising, or other tracking data
  • CNAME Cloaking: A technique used to persist first-party tracking through domain aliasing, used in connection with certain analytics or affiliate tracking features

2.3 Browser Extension Tracking

If you install the SKUBrite browser extension, it operates within your browser and may collect additional data from your browsing activity as necessary to deliver its features. The browser extension may use local storage, background scripts, and browser APIs to track activity on marketplace sites and other web pages you visit while the extension is active. The browser extension will provide specific disclosures at the time of installation regarding any additional data collection beyond what is described in this Policy.

3. Why We Use Cookies

SKUBrite uses Cookies and Tracking Technologies for the following purposes:

3.1 Strictly Necessary / Essential Cookies

These Cookies are required for the Services to function and cannot be switched off without breaking the Services. They include:

  • Authentication and session management: Keeping you logged in and verifying your identity as you navigate the Services
  • Security: Detecting fraudulent activity, unauthorized access attempts, bots, and scraping tools; enforcing rate limits; and protecting the integrity of the Services
  • Load balancing and infrastructure: Routing your requests to the appropriate server
  • User preferences required for operation: Storing settings that are essential to the delivery of the Services (e.g., language or region selection)
  • Payment processing: Enabling secure payment flows through third-party payment processors

Legal basis: Legitimate interest / necessity to perform our contract with you. These Cookies are always active and do not require your consent under most legal frameworks because they are necessary to deliver the Services you have requested.

3.2 Performance and Analytics Cookies

These Cookies help us understand how visitors and users interact with the Services so we can improve their performance, reliability, and design. They may include:

  • Page view tracking: Recording which pages and features are visited and how often
  • Error and crash reporting: Capturing technical errors and exceptions to help us debug and fix problems
  • Session recording: Recording anonymized or pseudonymized session replays (e.g., mouse movements, clicks, and scrolling) to identify usability issues
  • A/B testing: Assigning users to test variants of features to measure performance differences
  • Heatmaps: Aggregating click and scroll data to show where users interact most on a page
  • API performance monitoring: Tracking response times and usage patterns for our APIs and integrations

Examples of analytics providers we may use include, but are not limited to, Google Analytics, Mixpanel, Heap, Amplitude, Hotjar, FullStory, Datadog, and similar services. Data collected through analytics Cookies may be transmitted to and stored on servers in the United States or other countries. Legal basis: Legitimate interest in improving our Services, or consent where required by law.

3.3 Functional / Preference Cookies

These Cookies allow the Services to remember choices you make and provide enhanced, more personalized features. They may include:

  • Remembering your account preferences, display settings, and customizations
  • Storing your last-used integrations, filters, or search parameters
  • Remembering whether you have dismissed notices, banners, or tooltips
  • Enabling features that depend on recognizing returning users

Legal basis: Legitimate interest or consent where required by applicable law. Disabling these Cookies may reduce the functionality and personalization of the Services.

3.4 Marketing and Advertising Cookies

These Cookies are used to deliver advertisements and marketing content that is relevant to you and your business interests, and to measure the effectiveness of our marketing campaigns. They may include:

  • Retargeting / remarketing: Recognizing you as a prior visitor and showing you SKUBrite advertisements on third-party websites and platforms
  • Conversion tracking: Recording when you complete a specific action (e.g., sign up, subscribe, or complete a purchase) in response to a marketing campaign
  • Interest-based advertising: Building a profile of your interests based on your browsing behavior to serve more relevant ads
  • Social media pixels: Tracking your interactions with SKUBrite content across social media platforms (e.g., Facebook/Meta Pixel, LinkedIn Insight Tag, Twitter/X Pixel, TikTok Pixel)
  • Email tracking: Embedding pixels in marketing emails to detect opens, clicks, and other engagement metrics

Legal basis: Consent where required (e.g., in the EU/UK/EEA); legitimate interest where permitted by applicable law (e.g., in the United States for existing customers). You may opt out of marketing Cookies at any time as described in Section 6 of this Policy.

3.5 Affiliate and Referral Tracking Cookies

SKUBrite operates (or may operate in the future) an affiliate and referral program. When you arrive at the Services through an affiliate link, referral URL, or promotional code, we use Cookies and URL parameters to:

  • Record and attribute your visit to the correct affiliate or referral source
  • Track conversions and qualifying actions (e.g., sign-ups, subscriptions, purchases) associated with affiliate referrals
  • Calculate and verify affiliate commissions
  • Detect and prevent affiliate fraud, including self-referrals and click fraud
  • Maintain referral attribution for the duration of the applicable attribution window (typically 30 to 90 days from the initial referral click, depending on the program terms)

Affiliate tracking Cookies are considered functional / necessary for the operation of the affiliate program and are set when you arrive via an affiliate link. Affiliate partners do not receive access to any personally identifiable information through tracking Cookies; they receive only aggregated or anonymized conversion reports.

3.6 Security and Fraud Prevention Cookies

These Cookies and Technologies are used to protect SKUBrite, its users, and third parties from fraud, abuse, and security threats. They may include:

  • Bot detection and CAPTCHA solutions: Identifying and blocking automated traffic, scrapers, and malicious bots
  • Device fingerprinting: Creating device identifiers to detect account takeovers, fraudulent registrations, and policy violations
  • Rate limiting tokens: Enforcing API and request rate limits
  • Chargeback and payment fraud detection: Identifying patterns associated with fraudulent payment activity
  • Session integrity checks: Detecting session hijacking and unauthorized access attempts

These technologies are essential to the security of the Services and cannot be disabled without materially compromising SKUBrite’s ability to protect users and operate the platform safely.

4. Cookies Set by SKUBrite

This section describes cookies and similar tracking technologies currently known to be in use across SKUBrite’s platforms as of the effective date of this Policy. This list is illustrative and not exhaustive. SKUBrite’s technology stack evolves continuously, and additional cookies, tracking pixels, scripts, SDKs, local storage entries, and similar technologies may be added, modified, or removed at any time as we integrate new tools, partners, advertising platforms, analytics services, affiliate programs, or operational systems. We will update this Policy to reflect material changes, but the absence of a specific cookie from this list does not mean it is not in use or that it is not covered by this Policy. All cookies and tracking technologies used by SKUBrite — whether listed here or not — are governed by the terms of this Cookie Policy and our Privacy Policy.

4A. SKUBrite Web App (app.skubrite.com or similar app domain)

skubrite_token — Duration: Session / persistent depending on login settings. The primary authentication token for the SKUBrite web application. Set as an HTTP cookie on login and read on every API call to verify your authenticated session. Contains a JWT or similar signed token. Additional cookies, local storage entries, and tracking technologies may be set by the application as features are added, including but not limited to session management, security, analytics, and user preference storage.

4B. SKUBrite Marketing and Checkout Site (skubrite.com)

The skubrite.com website is powered by a content management system and e-commerce platform, along with various plugins, integrations, and third-party services. The cookies listed below are examples of those currently set on the skubrite.com domain by the underlying platform and its associated tools. Additional cookies may be introduced at any time as new plugins, integrations, security tools, caching layers, payment processors, or marketing services are added or updated. All such cookies are governed by this Policy regardless of whether they are individually listed here.

Site login session cookie [logged_in_hash] — Duration: Session / 14 days if “Remember Me” selected. Set by: site platform. Indicates that you are logged in to the skubrite.com account area and identifies your authenticated session. The [hash] portion is derived from your credentials and cannot be used to retrieve your password.

Site admin authentication cookie [auth_hash] — Duration: Session. Set by: site platform. Authentication cookie used in the site administration area only. Scoped to the admin path and not accessible to standard front-end pages.

Admin interface preference cookies [settings_UID] — Duration: 1 year. Set by: site platform. Customizes the site administration interface view for logged-in administrative users. The [UID] is a numeric user identifier. No personal information is stored beyond your interface preferences.

Browser capability test cookie — Duration: Session. Set by: site platform. A temporary test cookie set during the login process to verify that your browser supports cookies. Deleted immediately after the check. Contains no personal data.

Cart hash cookie — Duration: Session. Set by: checkout and cart system. Helps the checkout and cart system detect when the contents of your shopping cart change. No personal information is stored in this cookie.

Cart item count cookie — Duration: Session. Set by: checkout and cart system. Helps the cart system determine when cart data changes so the cart display can update accordingly. No personal information is stored.

Customer session cookie [session_hash] — Duration: 2 days. Set by: checkout and cart system. Contains a unique customer identifier that links your browser to your cart and session data stored server-side. No personal information is stored within the cookie itself.

Recently viewed products cookie — Duration: Session. Set by: checkout and cart system. Powers the recently viewed products feature if enabled on the site. Stores product identifiers only. No personal information is stored.

Site notice dismissal cookie — Duration: Session. Set by: checkout and cart system. Allows you to dismiss a site-wide notice or announcement banner so it does not reappear during your session. No personal information is stored.

4C. Additional, Future, and Third-Party Cookies (Affiliate, Marketing, Analytics, and More)

As SKUBrite grows, we may add the following categories of cookies for marketing, affiliate tracking, and analytics purposes. This section is forward-looking and will be updated as these tools are activated.

Affiliate / referral tracking cookie — Duration: Up to 90 days (persistent). When the SKUBrite affiliate/referral program is active, a cookie will be set when you arrive via an affiliate link to attribute your sign-up or purchase to the correct affiliate partner for commission calculation.

Analytics cookies (e.g., Google Analytics _ga, _gid, _ga_*) — Duration: Session to 2 years depending on cookie type. If Google Analytics or similar analytics tools are activated on skubrite.com, these cookies will be used to collect anonymized information about visitor behavior, traffic sources, and page performance to help us improve the website.

Advertising / pixel cookies (e.g., Meta _fbp, LinkedIn li_fat_id, Google AW-*) — Duration: 30 days to 2 years depending on platform. If advertising pixels are activated (e.g., Meta/Facebook Pixel, Google Ads, LinkedIn Insight Tag), these cookies will be used for conversion tracking, retargeting, and measuring the effectiveness of our advertising campaigns. Where required by law, these will only be set with your consent.

SKUBrite may add, modify, or remove any cookie or tracking technology at any time as the Services evolve. This includes but is not limited to: additional authentication or security tokens; caching cookies set by CDN or hosting providers (e.g., Cloudflare, AWS, Fastly); payment processor cookies (e.g., Stripe, PayPal, Braintree); customer support and chat platform cookies (e.g., Intercom, Zendesk, Freshdesk); A/B testing and experimentation cookies; heatmap and session recording cookies (e.g., Hotjar, FullStory); additional analytics platform cookies; CRM and marketing automation cookies; and any other cookies required to operate, secure, or improve the Services. The absence of any specific cookie from this list does not mean it is not set on your device or that it falls outside the scope of this Policy. This Policy covers all cookies and tracking technologies used by SKUBrite, whether or not individually enumerated here.

5. Third-Party Cookies and Tracking

In addition to first-party Cookies, certain third-party service providers place Cookies on your device when you use the Services. These third parties operate under their own privacy and cookie policies, which we encourage you to review. SKUBrite does not control how third-party Cookies are set or used. The categories of third parties that may set Cookies on or through the Services include:

5.1 Analytics and Performance

  • Google Analytics / Google Tag Manager: Website analytics, session tracking, and conversion measurement. Governed by Google’s Privacy Policy (policies.google.com/privacy)
  • Mixpanel, Amplitude, Heap, or similar: Product analytics and user behavior tracking
  • Hotjar, FullStory, or similar: Session recording, heatmaps, and usability analytics
  • Datadog, New Relic, or similar: Application performance monitoring and error tracking

5.2 Advertising and Retargeting

  • Google Ads (DoubleClick/gads): Conversion tracking and remarketing
  • Meta / Facebook Pixel: Conversion tracking, retargeting, and lookalike audience building
  • LinkedIn Insight Tag: B2B audience targeting and conversion tracking
  • Twitter/X Pixel: Conversion tracking and audience targeting
  • TikTok Pixel: Conversion tracking and audience targeting
  • Other advertising networks and demand-side platforms (DSPs) as used from time to time

5.3 Customer Support and Communication

  • Intercom, Zendesk, Freshdesk, or similar: Live chat, support ticket management, and in-app messaging
  • SendGrid, Mailchimp, ActiveCampaign, or similar: Email delivery, marketing automation, and tracking

5.4 Payment Processing

  • Stripe, Braintree, PayPal, or similar: Secure payment processing and fraud prevention. These processors may set Cookies to detect fraud and enable secure transactions

5.5 Security and Fraud Prevention

  • Cloudflare, Imperva, or similar: DDoS protection, bot detection, and web application firewall (WAF) services. These services may use their own identifiers to protect the Services
  • reCAPTCHA (Google): Bot detection and CAPTCHA challenge services

5.6 Social Media and Content

  • Embedded social media plugins or share buttons from platforms such as LinkedIn, Facebook, Twitter/X, and others may set Cookies when you interact with those elements on our pages

This list is illustrative and not exhaustive. The specific third parties we work with may change over time. We will update this Policy to reflect material changes in our use of third-party tracking.

6. Your Cookie Choices and Opt-Out Options

IMPORTANT: Disabling strictly necessary or security cookies may prevent the Services from functioning properly. Some features of SKUBrite require cookies to operate. SKUBrite is not responsible for reduced functionality resulting from your cookie choices.

6.1 Cookie Consent Banner (EEA, UK, and Other Jurisdictions)

For users located in the European Economic Area (EEA), United Kingdom (UK), Switzerland, and other jurisdictions where cookie consent is required by law, SKUBrite will display a cookie consent banner or preference center when you first visit the Services. You will be able to:

  • Accept all Cookies
  • Reject non-essential Cookies (keeping only strictly necessary Cookies active)
  • Manage your preferences by category (e.g., analytics, marketing, functional)

Your consent preferences are stored via the “skubrite_cookie_consent” Cookie and honored on subsequent visits. You may update your preferences at any time through the cookie settings link available in the footer of our website.

6.2 Browser Controls

Most web browsers allow you to control cookies through their settings. Common options include:

  • Blocking all cookies: Prevents all websites from setting cookies on your device (note: this will break most web applications, including SKUBrite)
  • Blocking third-party cookies: Prevents cookies from domains other than the one you are visiting
  • Deleting existing cookies: Removes cookies already stored on your device
  • Receiving alerts before cookies are set: Some browsers can notify you before a cookie is stored

Instructions for managing cookies in common browsers:

  • Google Chrome: chrome://settings/cookies
  • Mozilla Firefox: about:preferences#privacy
  • Apple Safari: Preferences → Privacy → Manage Website Data
  • Microsoft Edge: edge://settings/privacy
  • Opera: Settings → Privacy & Security

Please note that browser controls apply to all websites, not just SKUBrite. Clearing cookies will also remove your SKUBrite login session and preferences, and you will need to log in again.

6.3 Mobile App Controls

On mobile devices, your operating system may provide controls for limiting certain types of tracking:

  • iOS (Apple): Settings → Privacy & Security → Tracking – you can limit ad tracking and app tracking permissions
  • Android (Google): Settings → Privacy → Ads – you can opt out of ads personalization and reset your advertising ID

Within the SKUBrite mobile application, you may also access cookie and tracking preferences through the app’s settings menu where applicable.

6.4 Browser Extension Controls

If you have installed the SKUBrite browser extension, you can disable or uninstall it at any time through your browser’s extension management settings. Uninstalling the extension will stop any data collection performed by the extension immediately.

6.5 Opt-Out of Analytics

You can opt out of specific analytics tools using the following resources:

  • Google Analytics: Install the Google Analytics Opt-Out Browser Add-On available at tools.google.com/dlpage/gaoptout
  • Opt out of Google’s interest-based advertising: adssettings.google.com
  • Mixpanel: mixpanel.com/optout
  • Hotjar: hotjar.com/policies/do-not-track
  • Other providers: Check the privacy policy of each third-party provider for their opt-out instructions

6.6 Opt-Out of Interest-Based Advertising

You may opt out of interest-based advertising from many participating advertising networks through the following industry opt-out tools:

  • Digital Advertising Alliance (DAA): optout.aboutads.info (US)
  • Network Advertising Initiative (NAI): optout.networkadvertising.org (US)
  • European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu (EU/UK)
  • AppChoices (mobile): Download the DAA’s AppChoices app for mobile opt-out

Please note that opting out of interest-based advertising does not mean you will stop seeing advertisements. You will continue to see ads; they will simply not be targeted based on your inferred interests. Opt-out mechanisms rely on cookies themselves in some cases, so clearing your cookies after opting out may reset your preferences.

6.7 Do Not Track (DNT)

Some browsers offer a “Do Not Track” (DNT) signal that can be sent to websites to indicate that you prefer not to be tracked. At this time, SKUBrite does not respond to browser-generated DNT signals because there is no universally accepted standard for how websites should interpret and respond to such signals. We will continue to monitor developments in DNT standards and may update this Policy if a standard is adopted. In the meantime, you may use the opt-out mechanisms described in this Section to limit tracking.

6.8 Global Privacy Control (GPC)

SKUBrite recognizes the Global Privacy Control (GPC) signal where required by applicable law (including the California Consumer Privacy Act as amended by the California Privacy Rights Act). If you use a browser or browser extension that sends a GPC signal, and you are a California resident, SKUBrite will treat that signal as an opt-out from the “sharing” of your personal information for cross-context behavioral advertising purposes, to the extent required by law.

7. Cookie Retention Periods

The length of time a Cookie remains on your device depends on whether it is a session Cookie (deleted when you close your browser) or a persistent Cookie (retained for a set period). Specific retention periods for SKUBrite’s first-party Cookies are described in Section 4. Third-party Cookie retention periods are determined by each third-party provider and may vary. As a general guide:

  • Strictly necessary session cookies: Expire when your browser session ends
  • Authentication persistent cookies: Typically 7 to 30 days
  • Preference and functional cookies: Typically 30 days to 1 year
  • Analytics cookies: Typically 30 days to 2 years, depending on the provider
  • Marketing and advertising cookies: Typically 30 days to 2 years, depending on the provider and campaign
  • Affiliate tracking cookies: Typically 30 to 90 days from the initial referral click
  • Security and fraud prevention: Typically session-based to 2 years

You may delete Cookies at any time through your browser settings, which will remove them regardless of their intended retention period.

8. Cookies and Email Communications

Our marketing emails and transactional emails may contain web beacons (tracking pixels) that allow us to determine:

  • Whether the email was opened and when
  • Which links within the email were clicked
  • The approximate location of the recipient based on IP address at the time of opening
  • The device and email client used to open the email

This information is used to measure the effectiveness of our email campaigns, improve our communications, and personalize future messages. If you prefer not to be tracked in emails, you can disable automatic image loading in your email client, which will prevent the tracking pixel from firing. You may also unsubscribe from marketing emails at any time by clicking the unsubscribe link in any such email or by contacting privacy(@)skubrite.com.

Please note that even if you unsubscribe from marketing emails, you may still receive transactional emails (e.g., account confirmations, billing receipts, and security alerts). Transactional emails may also contain tracking pixels for delivery and open confirmation purposes.

9. International Transfers of Cookie Data

Data collected through Cookies may be transferred to, stored in, and processed in the United States or any other country in which SKUBrite or its service providers maintain operations. If you are located in the EEA, UK, or Switzerland, please be aware that these countries may have data protection laws that differ from those in your home country.

For transfers from the EEA or UK, we rely on appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission and/or the UK Information Commissioner’s Office, or other recognized transfer mechanisms. Our Privacy Policy describes our data transfer practices in more detail.

10. Cookie Policy for the SKUBrite Browser Extension

The SKUBrite browser extension has unique characteristics compared to standard web cookies because it operates within your browser as an installed application. The extension may:

  • Use the browser’s built-in local storage and IndexedDB APIs to store data on your device
  • Access and store authentication tokens and session data to maintain your connection to SKUBrite
  • Read page data from marketplace sites and other web pages you visit while the extension is active, as necessary to provide the extension’s features (e.g., product research, listing optimization)
  • Send usage telemetry and error reports to SKUBrite’s servers
  • Communicate with SKUBrite’s APIs using credentials stored in extension storage

The SKUBrite browser extension does not set traditional HTTP cookies on your device. Instead, it uses browser extension storage APIs that are isolated from standard browser cookies. You can clear extension storage by uninstalling the extension or through the extension’s settings (if available). Uninstalling the extension immediately stops all data collection by the extension.

At the time of installation, the extension will request the browser permissions necessary for its operation. You will be shown the specific permissions requested by the extension at installation, and you may decline installation if you do not wish to grant those permissions. The extension’s permissions will be described in its listing on the applicable browser extension store.

11. Cookies and GDPR / UK GDPR (EEA and UK Users)

If you are located in the European Economic Area (EEA) or the United Kingdom, the following additional provisions apply to our use of Cookies:

11.1 Legal Basis for Cookie Use

  • Strictly Necessary Cookies: Used on the basis of legitimate interest and contractual necessity. No consent is required for these Cookies as they are essential to deliver the Services.
  • Analytics, Functional, and Marketing Cookies: Used on the basis of your consent, obtained through our cookie consent banner or preference center. You may withdraw consent at any time.
  • Security Cookies: Used on the basis of legitimate interest in protecting the Services, users, and third parties from fraud and abuse.

11.2 Your Rights Under GDPR

As described in our Privacy Policy, EEA and UK users have rights including the right to access, correct, delete, and restrict processing of their personal data. Insofar as Cookie data constitutes personal data, these rights apply. To exercise your rights, please contact privacy(@)skubrite.com.

11.3 Consent Withdrawal

You may withdraw your consent to non-essential Cookies at any time through:

  • The cookie preference center accessible from the footer of our website
  • Your browser settings (as described in Section 6.2)
  • By contacting us at privacy(@)skubrite.com

Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal. Strictly Necessary and Security Cookies cannot be disabled through consent withdrawal.

12. Cookies and California Privacy Law (CCPA / CPRA)

If you are a California resident, certain Cookie-related data collection activities may be subject to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA”).

12.1 Categories of Personal Information Collected via Cookies

Through Cookies and Tracking Technologies, we may collect the following CCPA categories of personal information:

  • Identifiers (e.g., IP address, device ID, cookie ID, advertising ID)
  • Internet or other electronic network activity information (e.g., browsing history within the Services, clickstream data, search queries)
  • Geolocation data (approximate location derived from IP address)
  • Inferences drawn from the above to create a profile about your preferences, behavior, and interests

12.2 Right to Opt-Out of Sale or Sharing

To the extent that SKUBrite’s use of certain advertising Cookies constitutes “sharing” personal information for cross-context behavioral advertising under the CCPA, California residents may opt out of such sharing by:

  • Using the “Do Not Sell or Share My Personal Information” link in the footer of our website (if applicable)
  • Using a Global Privacy Control (GPC) signal (see Section 6.8)
  • Contacting us at privacy(@)skubrite.com with your opt-out request

Please see our Privacy Policy for a full description of your CCPA rights and how to exercise them.

13. Children and Cookies

The Services are not directed at or intended for use by children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly use Cookies to collect personal information from children under the applicable age threshold. If you believe a child has provided us with personal information through the Services, please contact us at privacy(@)skubrite.com and we will take steps to delete that information.

14. Updates to This Cookie Policy

SKUBrite reserves the right to update or modify this Cookie Policy at any time to reflect changes in our practices, the technologies we use, legal requirements, or other operational changes. When we make material changes, we will:

  • Post the updated Cookie Policy on our website with a new “Last Updated” date
  • Display a notice through our cookie consent banner or preference center
  • Where required by law, re-obtain your consent for material changes to how non-essential Cookies are used

Your continued use of the Services after the effective date of any updated Cookie Policy constitutes your acknowledgment of the changes and, where applicable, your consent to the updated Cookie practices. We encourage you to review this Policy periodically. If you disagree with any changes, your remedy is to adjust your cookie preferences or stop using the Services.

15. Relationship to Other Policies

This Cookie Policy should be read in conjunction with:

  • SKUBrite Privacy Policy (available at skubrite.com/privacy): Provides comprehensive information about how we collect, use, share, and protect your personal information, including information collected through Cookies
  • SKUBrite Terms of Service (available at skubrite.com/terms): Governs your use of the Services, including prohibitions on automated access, scraping, and circumventing security measures

In the event of any conflict between this Cookie Policy and the Privacy Policy with respect to cookie-related data practices, the Privacy Policy shall control. In the event of any conflict between this Cookie Policy and the Terms of Service with respect to your use of the Services, the Terms of Service shall control.

16. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of Cookies and Tracking Technologies, please contact us:

SKUBrite – Privacy Team

Operated by Safetz LLC

Email: privacy(@)skubrite.com

Website: https://www.skubrite.com

For California-specific privacy requests (including CCPA opt-out requests): privacy(@)skubrite.com

For EU/UK GDPR-related inquiries: privacy(@)skubrite.com

BY USING SKUBRITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD THIS COOKIE POLICY AND AGREE TO THE USE OF COOKIES AND TRACKING TECHNOLOGIES AS DESCRIBED HEREIN.